S.M. Makhnusha, N.Y. Kosolap
Role and place of marketing of innovations in ecological branding
(original language – Ukrainian)

In this article the authors analyze the content, particularities and contemporary state of ecological branding and define and find out the role and place of marketing of innovations in it.

Key words: branding, ecological branding (eco-branding), eco-attributes of goods, marketing of innovations.

Placed in №2, 2011.

Article text: download.






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