IRINA N. SOTNYK, SERGEY V. SHEVTSOV
Formation of Resource Efficient Strategy of Enterprise in Context of Economy's Innovative Changes
(original language – Russian)
In the article there are proposed scientific approaches to development of resource-effective strategies at microlevel under the transition of national economies to innovative development. The essence of resource saving strategy for the enterprise is defined such as a system of long-term goals of resource saving activity of business entity, formed by the overall objectives of its development, as well as selection of the most effective ways to achieve them. Taking into account innovation factors, there are developed principles of building resource-efficient strategy at microlevel, which include principles of environmentalism, compliance, entrepreneurial and communication skills, flexibility and alternative, innovation. Based on the analysis of possible restrictions and reserves of the enterprise development there are formed components of resource-efficient strategy and defined main policy measures for resource saving strategy development, in particular, implementation of technical regulations of resource use, renovation and modernization of fixed assets, mandatory certification of energy-consuming equipment, disposal of primary production wastes, use of alternative energy, etc.
Key words: competitiveness, energy efficiency, enterprise, mechanism, potential, recourse-saving, strategy.
Placed in №3, 2014.
Affiliations:
IRINA N. SOTNYK, Dr. (Economics), Professor, Department of Economics and Business-Administration, Sumy State University;
SERGEY V. SHEVTSOV, Postgraduate Student, Department of Economics and Business-Administration, Sumy State University.
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