ALEKSANDR S. TELETOV, ANNA S. CHIKALOVA
The Marketing Innovation Prospects of Rural Green Tourism Development in the Regions of Ukraine
(original language – Ukrainian)
In the article analyzes the scope of green tourism and classified some of its elements. Confirmed that in the modern world there is a shift of mass tourist interest towards the mass popularity of traveling in the countryside, where urban residents everywhere surrounded by exotic. It is shown, that among the European countries Ukraine has significant diversity of landscapes, historical-cultural and ethnic heritage. The necessity of realization of marketing recearches is proved which precede formation of granting appropriate tourist services. A series of urgent socio-economic and legal challenges that need to be solved for the development of green tourism in Ukraine were formed.
Key words: green tourism, rural tourism, tourism in the regions, tourism in Ukraine, service of green tourism, tourism in Sumy.
Placed in №2, 2016.
Affiliations:
ALEKSANDR S. TELETOV, Dr. (Economiks), Professor, Department of Marketing and Innovative Activity Management at Sumy State University;
ANNA S. CHIKALOVA, Student at Balatsky Academic and Scientific Institute of Finance, Economics and Management of Sumy State University
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