LEONID M. TARANYUK, OLEKSANDRA V. KUBATKO, SVITLANA O. KALCHENKO, TETYANA V. MARCHENKO
The Development of Business Models for Industrial and Sales Enterprises in Conditions of Third Industrial Revolution
(original language – Ukrainian)

The modern enterprise, which represents aggregate interests of many stakeholders forces, do operates on competitive markets, and in close interdependence of activities and interests with contractors, customers, suppliers, intermediaries, competitors and others. To achieve sustainable competitive advantage businesses it is needed to develop a successful business model for a particular time, particular market and environment. The dynamics of the latter do requires an enterprise to take timely and unique kind of decision related to business model on a market. The paper discusses theoretical foundations of the process of business modeling and the main components that form the production capacity of enterprises. The process of business modeling is described as a continuous and ongoing process that requires detailed knowledge and understanding of business, strategic thinking to use challenges of the future, bring business to success and prosperity. The paper underlines that the continued use of inefficient business models and the failure to identify, slow transition to it can cause many domestic companies to significant financial losses and even to bankruptcy. In order to construct a clear business model it is needed to determine proper depth of process decomposition complexity and level of details, and in order to get a complete picture of a business process, it is needed to make atomic decomposition of business functions.

Key words: industrial enterprisе, business model, efficiency, competitiveness, revolution.

Placed in №4, 2016.

Affiliations: LEONID M. TARANYUK, Dr. (Economics), Professor of Department of Economics and Business-Administration, Sumy State University;
OLEKSANDRA V. KUBATKO, C.Sc. (Economics), Senior lecturer at Department of Economics and Business-Administration, Sumy State University;
SVITLANA O. KALCHENKO, Student of Sumy State University;
TETYANA V. MARCHENKO, Student of Sumy State University

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