N. I. Sotnyk, I. N. Sotnyk
Use of marketing approaches to stimulation of innovative energy saving in a heat supply sphere of a city
(original language – Ukrainian)
The necessity of marketing approaches' using tostimulate the introduction of innovative energy
saving technologies in housing and communal services of Ukraine, in particular, in heat supply sphere is
proved. Targets and stages of reduction of power resources consumption by municipal sector are
defined. The basic energy saving directions and corresponding actions of local authorities for formation
of demand and advancement of innovative energy saving products for sphere of a heat supply for
example of Sumy cityare generated.
Key words: energy saving, innovations, heat supply, housing and communal services, marketing approaches.
Placed in №3, 2012.
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