D. S. Pavlenko, O. V. Kubatko, Y. A. Ziabina
Economic, Social and Technological Factors of Startup’s Success
(original language – English)
https://doi.org/10.21272/mer.2020.87.05
Globalization of the market and rapid technological changes create new opportunities for enhancing the development of business activity and significantly affect the competitive business environment. The modern knowledge-based economy and startup’s success are dependent on a wide variety of production and financial methods, innovation and creativity, experience and high human resource efficiency. Unlike in Ukraine, the policies of the European Union and the US are aimed at forming the single market and achieving competitively up-to-date projects, not just focusing on creating a more conducive environment for dynamic entrepreneurial activity.
Improvement of the main indicators of state economic policy, sustainable development of the national economy, effective change of organizational structure of production, development of innovative activity and education system in the field of entrepreneurship, solving employment problems in each individual region and in the country as a whole and modernization in general of all directions of human activity are possible provided that new views and projects are integrated into the socio-economic system of the country. Trendiness and uniqueness is the key to success of a startup. It is also needed to underline that an active implementation of marketing strategies greatly increases the chances of successful development and financial support of startup projects in the future. The paper proves that the regulation and stimulation of the startup sphere becomes urgent, drawing on the experience of foreign platforms and techniques. Therefore, the formation of factors for promoting the successful development of startup projects is currently very important.
Key words: economic development, startup’s success factor, business activity, startup ecosystem.
Placed in №1, 2020.
Affiliations:
Daria S. Pavlenko, 5th year student of the ASI FEM, student curator of the Project of Promoting Academic Integrity in Ukraine - SAIUP of Sumy State University (SSU);
Oleksandr V. Kubatko, Doctor of Economic Sciences, Associate Professor, Associate Professor of the Department of Economics, Entrepreneurship and Business Administration, Sumy State University;
Yevheniia A. Ziabina, Postgraduate Student of the Department of Economics, Entrepreneurship and Business Administration, Sumy State University
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