A. Freeman
Creativity in the Internet Age
(original language – English)

The article engages in author's economic interpretation of creative labour concept, its relationship
with the concepts of creativity, culture and intellectual alienability. Author gives preconditions of
Cultural and Creative Sector rising, which peak goes to the age of Internet. Its key differences from other
sectors are studied. The main characteristics and functions of creative labour are marked out. A number
of criteria for classification of labour, which takes into account the creative component in all sectors of
economy, including the non-creative, are formed. Author’s criterial basisof identification labour as
creative is proposed. The main economic effects are studied and arguments for the necessity to evaluate
economic effects of labour’screativity in the greatest possible value-creating effect are given.

Key words: Cultural and Creative Sector, culture, creative labour, intellectual alienability, Internet.

Placed in №3, 2012.

Affiliations: Alan Freeman, former principal economist in the Greater London Authority’s Economic Analysis Unit; Visiting
Professor at Business School of London Metropolitan University, London, United Kingdom.

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