LIUDMYLA S. ZAKHARKINA , VOLODYMYR M. NOVIKOV
The Impact of Socio-Economic Volatility on Business Value Growth in Ukraine
(original language – English)
https://doi.org/10.21272/mer.2021.94.07
Today, financial markets are undergoing transformation and change under the influence of economic turbulence, accelerating technological development and globalization. There is a demand for entrepreneurship, which aims to maximize market value, innovation and social development. However, the relative importance of various factors that determine the general state of the business and the possibility of its growth is not yet clear. In general, this study emphasizes the need to study the impact of macro- and microeconomic indicators of the environment on business profitability in dynamics.
To assess the impact of macroeconomic indicators on the profitability of small, medium and large businesses, based on the analysis of literature sources formed research hypotheses, which were tested by correlation and regression analysis. The research method used is based on the condition where the value of p
Key words: business value, macroeconomic environment, profitability, volatility.
Placed in №4, 2021.
Affiliations:
Ludmila S. Zakharkina, Associate Professor, Department of Financial Technologies and Enterpreneurship, Sumy State University;
Volodymyr M. Novikov, Phd Student, Department of Financial Technologies and Enterpreneurship, Sumy State University
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