ALYONA O. LEVYTSKA
Methods for Assessing Competitiveness: National and Foreign Approaches to Classification
(original language – Ukrainian)
The competitiveness of the enterprise represents one of the main characteristics of the performance of its business and, at the same time, further development opportunities. Assessment the level of competitiveness of the enterprise is an important element of the system of ensuring an appropriate level of competitiveness, efficient business activities. Multi-level nature of competitive interaction of businesses leads to a wide range of methods for assessing the competitiveness of enterprises, so that there is a need to systematize them. The study revealed the existence of a variety of approaches to systematization of methods for assessing the competitiveness of the enterprise. As a result of a detailed study of these approaches formed a system of methods to assess the competitiveness of the enterprise, defined benefits and disadvantages of the main groups of methods and justified the need for a set of methods for a more complete assessment of the competitiveness of a particular enterprise, taking into account the peculiarities of its economic activity.
Key words: classification, the competitiveness of enterprises, methods for assessing the competitiveness of enterprise.
Placed in №4, 2013.
Affiliations: Alyona O. Levytska, Postgraduate Student, Department of International Relations, Khmelnytsky National University, Assistant lecturer, Department of Economics and Entrepreneurship, Vinnytsia Institute of Trade and Economics.
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