S. V. Lyeonov, M. G. Oleshchuk
Evaluation of the competitiveness of banks lending services for legal entities
(original language – Ukrainian)
The article outlines the mechanism for evaluating the competitiveness of banks lending services for legal entities on the basis of comparison of the competitive level of costs that consumers incur when buying banking services in different banks. The factors affecting the competitiveness of credit banking services to legal entities. A graphical definition of competitive advantages between the analysed and competitive banking services.
Key words: competitiveness, banking services, assessment, associated costs, direct competitors, potential competitors.
Placed in №4, 2012.
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