N. V. Ivashovа, T. P. Goncharenko
Factors of deliver the essence of the brand through communications industrial enterprise
(original language – Ukrainian)
In article explores importance of communication in shaping the brand company. The elements of marketing communications that affect the formation of the brand in the target audience through the communications business are detected. Among the complex elements identified those factors that encompass individual, not related to other characteristics of communications. Supplemented list of factors that affect the efficiency of the target audience and offered their classification.
Key words: brand, communication systems, enterprise, consumer, communication.
Placed in №4, 2012.
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