TANYA I. NOSOVA
The Economic Essence of the Category of «Intellectual Potential»
(original language – Ukrainian)
Today at the forefront of the enterprise's intellectual potential, which refers to the formation of rather complex control tasks, makes the search for new methods and approaches its evaluation to ensure the competitive position of the enterprise market. Managing intellectual potential commercial enterprise has several features (technology, competence, ability, innovation activity, intellectual resources, effective communication), which act driving force single space development of intellectual potential. The article reveals the essence of the concept of "intellectual potential of the enterprise." Identifies key accents the essence of the concept, based on which identified scientific approaches to the definition of its essence. Full features of the development of the intellectual potential of the enterprise. Characterized by temporary form of intellectual potential trade enterprise, also shows a block diagram of the relationship categories of "intellectual resources", "intellectual capital", "intellectual capacity" of the enterprise.
Key words: intellectual capital, "unrealized" possibility, potential, "realized" opportunity, traders.
Placed in №2, 2014.
Affiliations: TANYA I. NOSOVA, Postgraduate Student, Department of Economics of Enterprise, Donetsk national university of economy and trade named after Michael Tugan-Baranovsky.
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