ANASTASIA YU. MOHYLOVA
Management of Capitalization of Enterprises Through Harmonization of Stakeholders Interactions
(original language – Ukrainian)
In the current economic conditions for planning of the company and developing a strategy to help account not only the interests of shareholders, but also to the other participants, that is, all the stakeholders. In the article the interests of stakeholders in the aspect of providing capitalization company were systematized. The main types of conflicts between different groups of stakeholders were developed. In view of the differences between the interests of different stakeholder groups and the possible contradictions between the interests of stakeholders according to the degree of influence on the company, stakeholders are defined the direct impact and remote stakeholders (often indirect) effects were classified. By the level of interest of stakeholders in the company's capitalization and the level of their impact on the capitalization by allocating distinct groups among all stakeholders to construct a matrix of stakeholders capitalization of the company. A typology of stakeholder groups was made. By combining the three types of interaction between business owners and small shareholders and the three forms of market efficiency was allocated 9 types of business attraction and construct a matrix of shareholders' interests. Suggestions for growth indicator EBITDA were developed.
Key words: capitalization, enterprise, strategic management, stakeholders, conflict of interest.
Placed in №4, 2014.
Affiliations: ANASTASIA YU. MOHYLOVA, C.Sc. (Economics), Associate Professor, Department of Marketing, Oles Honchar Dnipropetrovsk National University,
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