IGORB. CHERNYAVSKYY
The Procedure for Selecting a Regional Development Strategy of the Banking Branch Network
(original language – Ukrainian)
In this paper the last step in the identifying process of the proportion of self-service centres in the total amount of structural units of the bank in a particular region is analysed. This stage is characterized by the choosing of development strategy in the regional network as part of an overall corporate strategy of the bank. The choice of the future strategy of the bank regional network defines as its current and future activities. However, such a strategy allows for the management process of the bank, to determine its purpose, perspective, and a sequence of actions to choose ways of working in accordance with the proportions required by the bank. Furthermore, in this article we have developed the algorithm for choosing a development strategy of the branch network
Key words: development strategy, technological readiness of the region, readiness quadrants, the effectiveness of the regional network.
Placed in №4, 2014.
Affiliations: IGORB. CHERNYAVSKYY, Postgraduate Student of the Department of Banking, State Higher Educational Institution Ukrainian Academy of Banking of the National Bank of Ukraine, Branch manager of PJSC CB “PrivatBank
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