YURIY I. DANKO
Formation of the Competitive Industry Structure of the Enterprise Taking into Account the Situation on the Market of Agricultural and Food Products
(original language – Ukrainian)
The rapid development of domestic agricultural complex causes farms to search tools that provide the improved competitive positions in the market. One of the issues that are constantly under the control of the management of agricultural enterprises is optimizing a branch structure to meet the needs of the consumers. Many works of both domestic and foreign scientists and economists were devoted to peculiarities of sectoral farm structure formation. At the same time, it should be noted that the formation of competitive sectoral structure of the company, taking into account market conditions in terms of agro transitiveness of the economy requires the further scientific research. In this study, we aim to explore the features ensuring the competitiveness of agricultural enterprises through the formation of the optimal branch structure taking into account the market situation of agri-food products. Analyzing the dynamics of changes in the sectoral structure of agricultural enterprises in Ukraine should be noted throughout the period of independence there is a gradual decrease of animal products in total gross output, and the corresponding increase in the sphere of crop production. It is advisable to note that the formation of sectoral structure led to changes in maintenance of management in the agricultural sector. Production of the vast majority of agricultural crops of technical (sunflower, rapeseed) and grain block (corn, barley) concentrated in large agricultural holdings. In such circumstances, smaller farms, trying to ensure its competitiveness forced to find optimal variants of the branch structure with a focus on specific segments according to market conditions of agri-food products. Our studies have shown that there is a logical relationship between the state and trends of fluctuations in the market agri-food products in Ukraine and internal potential of the company. To ensure the competitiveness of the agricultural company, its management must take strategic administrative decisions regarding the construction of optimal branch structure. Thus ensuring the competitiveness of agricultural enterprises is due to the formation of the optimal branch structure taking into account the sales situation in the market of agri-food products.
Key words: competitiveness, industry structure, agricultural enterprise, environment, market, agri-food products.
Placed in №2, 2016.
Affiliations: YURIY I. DANKO, C.Sc. (Economics), Associate Professor, Head of Research Department, Assistant Professor of Department of Statistics, Analysis and Marketing, Sumy National Agrarian University
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