BOHDAN L. KOVALOV, LEONID H. MELNYK, HANNA S. PONOMAROVA
Methods of the Tourism Competitiveness Evaluation: Ukrainian and International Experience
(original language – Ukrainian)
The article describes the international evaluation methodology of travel and tourism competitiveness of the World Economic Forum. The dynamics of changes of quantitative content of the Travel and Tourism Competitiveness Index (TTCI) and the dynamics of the top 10 countries by TTCI in 2007–2015 were analyzed. Leaders and outsiders were also designated. The analysis of Ukrainian evaluation methodologies of tourism potential and attraction was held considering its main factors, type of content and its dominants. The innovative approach to the tourism competitiveness evaluation that is based on the use of statistical indicators of the environmental, cultural, historical, economic, social and infrastructural factors was suggested with regards to Ukrainian and international experience.
Key words: tourism, competitiveness, evaluation, methodology, factor.
Placed in №4, 2016.
Affiliations:
BOHDAN L. KOVALOV, C.Sc. (Economics), Associate Professor, Department of Economics and Business-Administration, Sumy State University;
LEONID H. MELNYK, D.Sc. (Economics), Professor, Head of Department of Economics and Business-Administration, Sumy State University;
HANNA S. PONOMAROVA, Student, Balatsky Academic and Scientific Institute of Finance, Economics and Management, Sumy State University
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