VIKTOR V. SABADASH, TETYANA V. MARCHENKO
Lenovo’s Global Competition Strategy: the Driving Forces of Leadership
(original language – English)
The paper provides an overview and description of the Chinese economy in recent decades, taking into account the specifics of China’s economic policy. The business activity of one of the most successful transnational Chinese company – Lenovo – was investigated in the paper. The article presents and analyzes the main business strategies that helped Lenovo to win in a short time competitive positions in the market of electronic equipment, gadgets and software products, not only on the national, but also on the world market. Particular attention in the study is given to the analysis of the company’s financial performance by business groups and geographical units; the main indicators of the financial effectiveness of the company’s business strategies; the effectiveness of the company’s use of production resources is illustrated. Also, the paper analyzes the composition and elements of the global value chain formed by the company to realize competitive advantages and retain competitive positions in the world market.
Key words: asset, balance, profitability, investments, capital, competition, profit, product, market, strategy, global value chain.
Placed in №1, 2017.
Affiliations:
Viktor V. Sabadash, C.Sc. (Economics), Associate Professor, Department of Economics and Business-Administration, Sumy State University, Vice Director of Research Institute for Development Economics (IDE), Ministry of Education and Science of Ukraine, National Academy of Science of Ukraine;
Tetyana V. Marchenko, student of Balatsky Academic and Scientific Institute of Finance, Economics and Management, Sumy State University
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