VICTORIYA V. GONCHAR, TETIANA V. GOROKHOVA, OLEKSANDR V. KALININ
Competitiveness Effect of Sharing Economy. World and Ukrainian Realities
(original language – English)
https://doi.org/10.21272/mer.2018.80.05
In modern life, the consumption is an inseparable part of life. However, in recent years there were a lot of discussion about the negative consequences of the growth of consumption, due to limited resources, overpopulation of Earth, uneven distribution of natural wealth and climate change. Awareness of these issues has received a response in a number of developed countries in the form of occurrence of an alternative economy. The principles of the economy are built on the negation of the values of consumerism and non-permanent race for commodities. This type of economy, called sharing economy is the social and economic model, where people have access to the collective consumption. It is worth to be mentioned that there is no enough scientific works devoted to the issue and it is still not researched well. This explains the urgency of the chosen theme. The main aspects of birth of sharing economy, advantages major risks associated with the development of sharing economy were analyzed in the article. We considered and analyzed the main sharing economy international practices and generalized Ukrainian experience in the implementation of sharing economy projects. The number of companies from the spheres of the sharing economy is constantly growing. Capitalization of these companies (both private and public) is also growing at a rapid rate. These companies also fall into the list of the most promising start-ups and introduce innovations into their business process. The companies of this sphere are increasingly competing with the leaders of the markets on which they are represented. It can also be said that these enterprises are re-forming markets and relations on them. Based on these facts, we can say that the interest of science in this topic is relevant. In the article the main spheres of the sharing economy for today and the largest companies from these segments were investigated. Also, a study was carried out of the countries in which these companies are most actively developing with growth forecasting, and conclusions were drawn regarding the development of these segments, especially on developing wounds.
Key words: sharing economy, collaborative consumption, startup.
Placed in №2, 2018.
Affiliations:
Victoriya V. Gonchar, Dr. (Economics), Associate Professor, Head of the Department of Marketing and
Business-Administration, State Higher Educational Institution Pryazovskyi State Technical University (PSTU);
Tetiana V. Gorokhova, C.Sc. (Economics), Associate Professor of the Department of Marketing and Business-
Administration, State Higher Educational Institution Pryazovskyi State Technical University (PSTU);
Oleksandr V. Kalinin, C.Sc. (Economics), Associate Professor of the Department of Marketing a
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