OLGA M. SAZONETS, ANNA O. RADKO
Improving Marketing Activities of Enterprises on the Basis of the Information Component of Exhibition Activity
(original language – Ukrainian)
Improved exhibitions as a marketing tool require extensive use of information technology. Questioning was conducted to analyze the impact of interactive information systems activity in Exhibition Centre. Authors studied the factors of Exhibition Centre, problems of modern information systems exhibition activities, impact of information technology on the development of exhibition activity. It is proved that for effective exhibiting. It is important interactive technologies must be attractive. The formation of the targeted audience and attracting participants without the use of the Internet environment today is not productive. The tools of online marketing are the main use of social networks and dynamic work of your own website. The current system implementation needs improvement in the exhibiting of its information system. This attention should be paid directly to hardware, component of organizational and human resources. Active involvement of domestic producers in international exhibitions provides an increase in sales. This, along with other factors, conduce to proper information provision.
Key words: exhibition activity, information, Internet technologies, questionnaires.
Placed in №4, 2015.
Affiliations:
OLGA M. SAZONETS, Dr. (Economics), Professor, Head of Department of International Economics, National University of Water and Environmental Engineering;
ANNA O. RADKO, Postgraduate Student, Department of International Economics, National University of Water and Environmental Engineering.
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