VIKTORIA P. ZALIZNIUK
Criterial Indicators of Efficiency of Marketing Strategy of Export Activity of Industrial Enterprises
(original language – Ukrainian)
The analysis of export activities efficiency is a necessary condition of its successful implementation, with the aim of establishing the optimal structure of export, optimal use of marketing tools and make informed decisions. At the present stage of development of the world market and globalization, hyper competitive relationship become stronger, there is possible to achieve success, providing continuous monitoring of the efficiency of marketing strategy on the basis of criterial indicators. The article analyzes scientific approaches to definition of criteria of marketing strategy efficiency of export activity of industrial enterprises, which allowed to systematize the performance indicators, and to develop their own approaches to this analysis evaluation. If the enterprise does not consider evaluation criteria of its efficiency, during creation of own marketing strategy, it will not be able to succeed, even in conditions of high quality and, however, well implementation of its plans.
Key words: efficiency, marketing strategy, export, evaluation, criterion.
Placed in №4, 2015.
Affiliations: VIKTORIA P. ZALIZNIUK, Postgraduate Student, Department «Economics and entrepreneurship», State Economy and Technology University of Transport.
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