Viktoria G. Boronos, Inna V. Tiutiunyk, Zhanna S. Pronikova
Approaches to Improving Motivation of Environmentally Oriented Activity in the Consumer Society
(original language – English)
The article reveals the essence of the “consumer society” concept, proposes a definition of this term, and considers the main types of consumption. The interrelation of rational consumption with possible socio-environmental and economic problems is studied. Much attention is paid to the motivation of environmentally oriented activities in the consumer society. The main emphasis is on the activation of a person's internal motivation for environmentally safe activities through the environmentalization of upbringing, education, and science and formation of a new type of personality – a “homo environmental”. The development of such an approach should be supplemented by economic incentives to reduce the anthropogenic burden on the environment.
Key words: internal motivation, environmentalization of economic activity, consumer society, environmentally oriented activity, upbringing, education, science.
Placed in №4, 2017.
Affiliations:
Viktoria G. Boronos, Doctor of Economic Sciences, Professor, Professor at the Department of Economics and Business-Administration, Sumy State University;
Inna V. Tiutiunyk, C. Sc. (Economics), Senior Tutor of Finance and Credit, Sumy State University;
Zhanna S. Pronikova, Postgraduate Student at the Department of Finance and Credit, Sumy State University.
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