L. G. Melnyk, O. S. Romanko, I. B. Dehtyarova
Environmental problems, risks and challenges of contemporary production
(original language – English)
In this article we would like to discuss whether economics and ecology, two seemingly conflicting
“eco” sciences confront or reinforce each other? First, we will try to define major environmental
problems, solutions and risks. Major issues in environmental risk management – methodologies are
employed by modern companies to enhance their business and make optimized decisions (environmental
disasters, eco-efficiency, environmental impact of technologies and products); green advertising (past,
now, future); energy production and consumption issues (optimizing energy production and energy
efficiency).
Key words: green economy, eco-efficiency, energy efficiency, risks, green advertising.
Placed in №2, 2012.
Affiliations:
Melnyk Leonid Grygorovych, Doctor of Economics Science, Professor, Head of the Department of Economics
and Business Administration of Sumy State University; Romanko Oleksandr Sergeevich, Philosophy Doctor in
Computer Sciences, MITACS Industrial, McMaster University, Algorithmics Inc., an IBM Company, Canada; Iryna
Borysivna Dehtyarova, Candidate of Economics Science, Associate Professor of the Department of Economics and
Business Administration of Sumy State University.
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