Anastasia S. Konovalenko
State Regulation in the System of Managing Food Security of Children
(original language – English)

https://doi.org/10.21272/mer.2019.86.08
The article reveals the role of state regulation in the system of managing food security of children, as one of the priority directions for the implementation of state policy in the field of food security. It is noted that the role of the state in the process of managing child nutrition is to ensure preservation and improvement of children’s health, implementation of measures aimed at preventing diseases that may be caused by malnutrition, creating conditions for improving the demographic situation in Ukraine. A person, his life and health, honor and dignity, integrity and security in Ukraine are recognized as the highest social value. The paper provides expert conclusions on the possibilities of increasing the level of food security of the population in Ukraine through the implementation of a number of measures aimed at stabilizing the economic situation by strengthening state policy in this field. Managing child nutrition goes beyond the problem of hunger and has a direct impact on the life quality of the population. The need for state regulation is exacerbated by a worsening tendency for deterioration of children's health in Ukraine, which reinforces the need for government programs to promote good nutrition through creation of a favorable environment in the food market for school-age children. It is stated that the current legislation of Ukraine establishes a system of measures for protection of childhood, including state guarantees for creation of safe life conditions and healthy development of the child, rational nutrition, the formation of healthy lifestyle skills. The author emphasizes the need for further research in the field of managing the safety of school children’s nutrition. The fact that the category "baby food" refers to children under 3 years of age contradicts the current legislation that states that the status of "a child" implies a person before reaching the age of 18 years old. The necessity to form a system of child nutrition management on the basis of the public-private partnership’s development in this field and to create a marketing mechanism as an effective means of overcoming public administration’s defects through its orientation to market principles for the implementation of state programs has been outlined in the article.

Key words: food security, state regulation, marketing, marketing mechanism, children's nutrition, management system.

Placed in №4, 2019.

Affiliations: Anastasia S Konovalenko, C.Sc. (Economics), Associate Professor, Associate Professor at the Department of Marketing, Dmytro. Motornyi Tavria State Agrotechnological University, Melitopol

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