Tetiana A. Vasylieva, Olena B. Davlikanova
Formation of the Domestic Dual Studies Pattern and Superposition of Stakeholders – The Case of Ukraine
(original language – English)

https://doi.org/10.21272/mer.2020.90.03
The article investigates the results of stakeholder analysis applied in the course of design and implementation of a national-level project aimed at Ukrainian dual studies management (DSM) system formation. The concept of dual studies (DS) was introduced and promoted in Ukraine thanks to a launched in 2013 project conducted by the Friedrich-Ebert-Stiftung Office in Ukraine (FES-Ukraine) in cooperation with the Ministry of Education and Science of Ukraine (MES), Ukrainian Marketing Association, a wide range of higher educational establishments (HEEs), employers, their associations and other interested parties. Being a complex project, it required deliberate approach to stakeholder analysis and classification that allowed shaping well-targeted strategies aimed at ensuring the required scope of stakeholders’ engagement. The authors applied the Mendelow’s Matrix of stakeholder classification; offered classification of stakeholders according to the DSM levels (macro or state level; meso or regional and sectoral level; and micro level or the level of HEE-company cooperation); and, in addition, in 2013 (launch of the project) and 2019 (launch of the national experiment of DSM introduction as a result of project activities) the authors conducted superposition of stakeholders in the “impact – engagement” system of coordinates. This approach demonstrated expected vs. caused impact of stakeholders on DSM introduction and their expected/real engagement into DSM system functioning in Ukraine. A superposition interference as of 2013 and 2019 demonstrated differences in the list and functions of stakeholders engaged into Ukrainian DSM system on the initial and current stages of its development. This allowed confirming the hypothesis concerning the impossibility of German DSM management system “import” without its adaptation to the national context.

Key words: dual studies, dual studies management; stakeholders, stakeholder classification, analysis of stakeholders.

Placed in №4, 2020.

Affiliations: Tetiana A. Vasylieva, Dr. (Economics), Professor; Director of Oleg Balatskyi Academic and Research Institute of Finance, Economics and Management, Sumy State University;
Olena B. Davlikanova, Project coordinator, Friedrich Ebert Foundation Office in Ukraine; PhD Student of the Department of Finance and Entrepreneurship, Sumy State University

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