Valentina V. Ivanova
Business Process Management: Human Potential and Digital Skills
(original language – Ukrainian)
https://doi.org/10.21272/mer.2021.91.04
The acceleration of digitalization of business processes necessitates the study of a person’s role in the new business environment. The importance of human potential, digital information technology and digital skills of a person in ensuring effective management of business processes, in particular in making management decisions is considered in the article. It is demonstrated that the active use of human potential for this can help save time to obtain a ready-made solution. It is substantiated that such management can be ensured due to the priority of the human potential formation towards development of human mental abilities, creative thinking, and an increase in knowledge compared to mastering skills, including the digital ones. Current trends in the importance of skills in the human resources training are considered, and the opposite of the level of development of human intelligence to digital skills is revealed. It is established that the development of human thinking is an urgent problem and should have priority in the human potential formation, in particular in the knowledge part. A model of the formation and use of human potential for decision-making is offered, which demonstrates its impact on improving the quality of business process management due to the main role of a person in the decision-making process. The digital skills of employees are defined as a supporting component in the management of business processes, as they provide only an opportunity to implement and use digital information technologies, and the ability to think creatively is the key to the formation of innovative ideas and effective management decisions. Digital skills cannot be a priority in the personnel formation; therefore, it is advisable to give preference already at the selection stage to the candidate who is potentially inclined to self-development, learning, and acquiring new knowledge. A set of measures is offered to improve the formation of a set of personnel skills.
Key words: human potential, digital skills, business process management, decision making, knowledge, skills, model, digital information technology.
Placed in №1, 2021.
Affiliations: VАLЕNTINА V. IVANOVA, Doctor of Economics, Professor, Professor of the Department of Economics, Entrepreneurship and Management, University of Educational Management
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