Tetiana V. Posnova
Creative human capital as a basis for the functioning of creative corporations
(original language – Ukrainian)
https://doi.org/10.21272/mer.2021.93.03
The paper aimed to investigate the core and the conditions of functioning of creative corporations and creative human capital.It is determined that creative corporations are the constituent parts of creative industries which perform the production of creative products, and creative human capital is one of the key factors of production and innovation in such corporations. It is outlined that the main potential of the creative corporation is achieved by creative abilities of the employees such as creativity, integration and transformation of their competencies and creative skills in accordance with the creative economy requirements. The article figures out the main features that distinguish between creative corporations and other types of corporations, and at the same time, it describes the factors of formation and development of creative human capital. It is resumed that for effective creative capital management it is necessary to operate appropriate management approaches and, at the same time to understand the peculiarities of creative activity of such corporations.
Key words: creative human capital, creative corporation, creativity, innovations.
Placed in №3, 2021.
Affiliations: Tetiana V. Posnova, C.Sc. (Economics), Associate Professor, Associate Professor at the Department of Economic Theory, University of the State Fiscal Service of Ukraine
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