OLEKSII S. GONCHARENKO, MARIIA S. MYSLOVSKA, VIKTOR V. ZOLOCHEVSKYI
Classification of Virtualization Processes of Socio-Economic Systems
(original language – English)
https://doi.org/10.21272/mer.2021.94.11
The urgency of the work is justified by the acceleration of digitalization in connection with the COVID-19 pandemic, the adaptation of society to the conditions of remote living.
During virtual meetings and conferences, distance education, online business, the direction of VR technology has developed rapidly. The role of VR in the visualization of commercial and creative development is growing rapidly, leading giants are more likely to use virtual reality technology to attract attention to their product The article examines and classifies the structure of VR technologies in the modern world, in particular, analyzes the impact on cultural development, learning and health, through the creation of new hardware and software in the direction of the research topic. Innovative approaches to the diagnosis and treatment of certain human diseases, the process of training and honing skills by doctors using the latest equipment with augmented reality technologies are described. The classification features of the use of VR technologies by field of use, source, methods of use in business and the effects obtained are analyzed and systematized. The development of virtualization in the field of business in recent years has been demonstrated, and the use of VR technologies to increase company profits has been studied. Thanks to VR in visualizing the commercial strategy of the clothing brand, it was possible to improve the number of orders by changing the concept of fashion shows, namely by removing models for clothing, which allowed us to focus only on the product. The calculation of financial costs when using VR for business in comparison with usual methods of marketing is resulted, the influence of innovative visualization technologies on increase of profit of companies is investigated. The impact of technology on economic, technological and social areas in the fields of business, entertainment, healthcare, art, education and military-industrial complex is described.
Key words: Augmented reality, digital age, metaverse, virtual reality, visualization, virtualization.
Placed in №4, 2021.
Affiliations:
Oleksii S. Goncharenko, C.Sc. (Economics), Deputy Head of the Department of Economics, Entrepreneurship and Business Administration, Sumy State University;
Mariia S. Myslovska, Student, Department of Economics, Entrepreneurship and Business Administration, Sumy State University;
Viktor V. Zolochevskyi, Student, Department of Economics, Entrepreneurship and Business Administration, Sumy State University
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